“Billboard advertising is highly effective and extremely cost-effective. It works for you 24/7, 365 days of the year, and targets people who are not distracted by television, phones or newspapers.
Research shows that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one”.
In fact, billboards often can be the last piece of information people receive before they decide to buy.
And with most Australians spending hundreds of hours every year in their vehicles, whether going to work and back, picking the kids up from school, driving to meetings or travelling for leisure, our environment is one of the most effective for billboard advertising.
Research also shows that billboard advertising works well with airport advertising often targeting the same audience of travellers. Find out more at Book Airport Advertising.
Find out more about billboard advertising statistics at Making Your Advertising Dollar Work.”
Source: The Arbitron National In-Car Study, The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium
Just let us know your needs and we will deliver a tailored service that can include the whole process, from concept and design to installation, maintenance and updating as required.
Or call us in at any stage – whether you simply need a sign replaced or want to find out about other options, we are here to help your business or organisation.
We also can help you to design a one-off or ongoing campaign.
We welcome your questions, and we’ve compiled some into Frequently Asked Questions that will be useful to you. But don’t be afraid to Get Creative – we have an experienced team at the ready to take your advertising signage needs from concept to delivery.
Take a moment to learn more about how a Tayco billboard can boost your business…
Q. Do you have other signage options – for shops, centres, airports or commercial premises?
A. Yes, we do! TAYCO offers a wide range of signage options and undertakes ongoing research to bring you the best available, including energy-efficient illuminated signage. Go to our Get Creative page to find out more.
Q. What size are the billboards?
A. Billboards come in the industry standard sizes, but the common highway sign is 6 x 3m.
Q. What is my advertisement printed on?
A. Your advertising display is printed onto heavy-duty vinyl material called a ‘skin’. Skins are relatively cheap to produce, easy to maintain, and have the added advantage of being transferable.
Q. How long do they last?
A. Our high quality ‘skins’ are very durable and guaranteed against fading for up to 4 years.
Q. How much does a billboard cost to rent?
A. There are three parts to the cost of your billboard – the first two are one-off costs and cover artwork design and the production and install of the skin. You then have an ongoing monthly media rental fee.
Q. Will TAYCO organise my artwork for me?
A. TAYCO works closely with an award winning local creative agency to develop exactly the right artwork to give your advertisement maximum impact. We are also willing to accept existing artwork from clients providing the quality is sufficient for large-scale reproduction, or for you to use a graphic artist of your choice.
Q. Who maintains the billboards?
A. To ensure our clients’ messages and our own billboard structures remain in tiptop condition, TAYCO maintains all of our sites at least three times a year, including mowing and maintenance of the grass and other vegetation around the signs.