Make Your Advertising $$$'s Work!

What do you want from your advertising? You need it to work, right? To do that you have to a) reach your audience and b) grab their attention.

Our data shows TAYCO billboard and airport advertising delivers.

Billboards:

  • 68% of  billboard viewers frequently or sometimes make their shopping decisions while in the car.
  • 32% of people visited the retailer they see on a billboard later that week.
  • 50% have reported receiving directional information from a billboard.
  • 24% said they had immediately visited a business because of an billboard message.

Airports:

  • 81% of frequent flyers can be reached at least once during a three-month airport advertising campaign.
  • 82% of frequent flyers take the time to properly read airport advertising.
  • 69% of passengers want to find out about new destinations.
  • 46% say airport advertising makes them aware of travel companies and services.

How to drive your advertising dollar:

Layering of messages is a key part of a successful advertising campaign and making your advertising dollars work is easy with TAYCO. We offer flexible billboard and airport advertising options that capture the attention of millions of people every year, whether they are driving to work, going on holiday or just picking up a partner or friend from a business trip or holiday.

Our airport advertising reaches both travellers and the army of meet and greeters, while our network of billboards attract attention along the highways, when drivers are alert and not distracted by other media.

Airport advertising:

Airports have a number of unique, high-visibility touchpoints – from entry to check-in, security screening and baggage claim – that enabled advertisers to reach captive audiences in impactful ways.

The increase in security at all airports means the “dwell time” has increased significantly over recent years and is accepted as part of the travel experience. This gives advertisers access to a prestigious, attractive audience (big spend, whether on holiday or high-income earner) in an enclosed area for a reasonable period of time.

Through TAYCO airports you have access to:

  • Valuable and diverse audiences – business and leisure passengers, meeters and greeters.
  • People at a time of optimum mindset – positive and alert while travelling – open to advertising influence.
  • Early adopters, ie the people who engage with new concepts or ideas.
  • Financial decision-makers.
  • High-spend audiences – either holiday-makers or high-income frequent travellers.

What research shows about the impact of your message:

  • 81% of frequent flyers can be reached at least once during a three-month airport advertising campaign
  • Frequent travellers, who can be hard to reach through other media (less exposure to television, selective about their media), take the time to read advertisements in airports properly – 82% say they take the time to read airport advertising displays.
  • One third of airport audiences say airport advertising drives them to research new brands/services online.
  • 69% of passengers want to find out about new destinations.
  • 46% say airport advertising makes them aware of travel companies and services.

Research shows successful outdoor (billboard) campaigns should include an airport component. Airline travellers log a lot of vehicle miles on the road and are heavy outdoor advertising consumers.

TAYCO Billboard advertising:

TAYCO’s network of billboards connect with your clients across Queensland every day.

Research shows that people on the road notice billboards. Billboards grab their attention.

In fact, research has shown that billboard advertising is one of the last messages a consumer receives before making a “buy” decision.

According to research on billboard effectiveness, more than half of billboard viewers aged 18 or older have:

  • Learned about an event they were interested in attending (58%).
  • Learned about a restaurant they later visited (58%).
  • Talked about something funny they saw (56%) on a roadside billboard.
  • Been reminded to tune into a TV program (33%) or a radio station (44%).

In addition, according to research:

  • 68% of  billboard viewers frequently or sometimes make their shopping decisions while in the car
  • 38% make the decision to stop at the store while on their way home.
  • 24% say they were motivated to visit a particular store that day because of an outdoor ad message.
  • 32% visited the retailer they saw on a billboard later that week.
  • 50% reported receiving directional information from a billboard.
  • 24% said they had immediately visited a business because of a billboard message.

We can help you to shape your advertising from concept to design, installation and maintenance, and our customer service is outstanding. Just ask our clients.

Contact TAYCO Sales Manager Scott Taylor on 0428 514 140 today.

 

Sources:

The Arbitron National In-Car Study

The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium

http://screenmediadaily.com/global-shoppers-study-reveals-influence-airport-advertising/

http://www.outputmagazine.com/digital-signage/intelligence/trends/jcdecaux-shares-findings-on-airport-media/

http://www.clearchannel.com/Pages/New-Survey-Reveals-that-Airports-Deliver-The-Most-Attractive-Audience-to-Advertisers–.aspx